Lead to a solution, not with a solution

Before you can solve a problem, you need to know what exactly you’re trying to solve. Unfortunately, too many of us want to rush to conclusions before clearly understanding the problem. The CFO Whisperer podcast is were Declan inspires salespeople to understand the changing landscape of buying, in particular how to engage with their customers’ economic buyer.

Behind the scenes

Empowering sales teams to connect with, engage, and close deals, creating lasting business relationships.

Declan describes himself as a former CFO and recovering buyer? who understands how to structure a deal and navigate the buying process. His experience as the buyer and sales coach give him a unique perspective, having played on both sides of the games.

“Declan is indeed an amazing storyteller leveraging his experience, as a CFO in particular to convey key messages in a very, very impactful manner.”

Franck Alfero
Head of Customer Value and Transformation, Google Cloud

Featured Eposides

Episode 3: Navigating the Q4 buying process

Declan discusses the changing dynamics of the buying process, highlighting the importance of understanding buyer contexts and negotiation tactics in a complex business environment. It also emphasises the need to align with the buyer’s values and preferences to navigate the process effectively.

Episode 2: Why Salespeople should read the investor information of their customers

Companies publish a huge amount of information which can help when trying to sell to them. Declan discusses what you need to understand from this information so you can align the value you can bring with their need.

Episode 1: Trusted advisor of the CFO

Declan describes himself as a former CFO and recovering buyer? who understands how to structure a deal and navigate the buying process. His experience as the buyer and sales coach give him a unique perspective, having played on both sides of the games.

“Declan is someone who can immerse himself in the customer’s perspective and translate the challenges into simple, concise messages that resonate not just with the C Suite but throughout the organisation.”

Franck Alfero
Head of Customer Value and Transformation, Google Cloud

Episode 4: AI-powered sales Intelligence

Coming soon

The most important business lesson I have learned in my career is humility. I don’t know everything. All I have is a perspective, and every challenge or project is improved when we open our minds to other perspectives. I say this knowing certain truths ring true in times of economic uncertainty – in particular, revenue is vanity, profit is sanity but cash is reality!

Declan Tyrrell
CEO and founder of The CFO Whisperer